5 Myths About Stock Footage

5 Myths About Stock Footage

Stock footage has seen a meteoric rise in popularity in the past 10 years. The reasons for this are many and diverse, for instance the explosion in internet video, advancements in camera technology and a rise in stock video publishers. As with anything that enjoys a sudden rise in reputation, there might be skeptics and critics ready within the wings to concentrate on the negatives. This has given rise to a number of myths and misconceptions in regards to the trade - lets check out just among the most common misunderstandings.

It is Expensive

This is likely one of the more widespread misconceptions in the case of b-roll, and this shouldn't be totally unjust. In the early days, stock footage was actually pretty costly because of the high value of camera gear and distribution - nevertheless with technology advancements and higher internet speeds (at a decrease rate) the worth of stock footage has dropped dramatically. This is of course good for the consumer, but not so good for the videographers shooting and selling it. There at the moment are even netsites that offer utterly free stock footage; it just goes to show you do not at all times get what you pay for, you will get a lot more!

It's Low Quality

This couldn't be farther from the truth. The stock footage trade is among the most competitive online industries, and this has compelled producers to increase requirements across the board. This coupled with the fact that digital camera know-how has improved dramatically, signifies that it's now easier than ever to acquire broadforged high quality video clips, generally at a fraction of the price of shooting it yourself.

Clients Hate It

I usually hear from other filmmakers "we won't use stock footage, because if our client discovered they'd kill us!" Unless the consumer has paid for a custom and unique film service, then nine times out of ten they are not going to be frightened about a couple of premium stock footage clips appearing of their video. With our production company, our clients typically count on us to include some type of stock media, whether it's within the form of footage, images, music, whatever. The very fact is that stock footage can truly improve the overall manufacturing worth of your video, which can solely be a superb thing. It also saves you a heap of time, but don't tell your client that!

It is Cheesy

Okay, I admit it, there are some pretty rattling tacky stock video clips on the market, however do not let your expertise of some clips tarnish your general opinion of an entire industry. Most tacky clips embrace are a result of poor directing, and poor acting. There are some really high quality clips on the market that convey messages effectively and will not be tacky; you just need to do some digging in the appropriate places.

I Would possibly Get Sued!

This is a common one that arises from a misunderstanding of stock footage licensing. There are numerous licenses out there that each one serve totally different functions; some netsites even set their own licensing phrases for their publishers. On the whole, stock footage distributors are excellent at displaying the license phrases on the clip download pages, or in their terms and conditions. Remember to obtain actor release forms for any clips involving people.